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Apps can transform the way you do anything you’re passionate about, whether that’s creating, learning, playing games or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible.
Designed for discovery.
Tabs in the App Store make it easy to discover new apps you’re going to love. And to learn more about the kinds of apps you already love.
Today Tab
Games Tab
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Apps Tab
Apple Arcade
Calling all gamers.
Hundreds of worlds. Zero ads.
Thoughtfully crafted. Expertly curated.
Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors to bring you unique perspectives on what’s new and next in the world of apps.
Daily Stories
From exclusive world premieres to behind‑the‑scenes interviews, original stories by our editorial team explore the impact that apps have on our lives.
Tips and Tricks
Want to learn how to use filters in your new photo app? Or where to find the rarest creature in Pokémon GO? We’ve got the how-to articles and tips you need, right there in the App Store.
Lists
From the best apps for cooking healthier meals to action-packed games for keeping the kids entertained, App Store editors have created themed lists of the most download‑worthy games and apps.
Game and App of the Day
Get a download of this: our editors hand-pick one game and one app that can’t be missed — and deliver it fresh to you every day.
Search
It’s easy to find what you’re looking for with rich search results that include editorial stories, tips and tricks, and lists.
Our next chapter starts with a new page.
The app product page has been redesigned to focus on the details you need when deciding what to download. From more videos to rankings and reviews, we’ve got so many ways to help you pick the app that’s right for you.
Chart Position
If an app or game is on the Top Charts, you’ll see the ranking on its app page. So you know how popular it is right now.
Videos
So. Many. Videos. Watch how an app works before you download it or get a preview of the gameplay.
Ratings and Reviews
The streamlined ratings system makes it easy to see how much an app is loved. And when a developer answers a question, everyone can see the response.
In-App Purchases
It’s easier to find and make in-app purchases. You can start your purchase in the App Store and be taken directly into the app to complete it. You can also subscribe to an app or level up in a game, even if it’s not on your device yet.
Are you a developer? Grow your business with resources designed to help you create incredible apps and reach more users.
Redeem your gift card for apps, subscriptions, and more.
Redeem a gift card with your iPhone, iPad, iPod touch
- Peel or gently scratch off the label on the back of the gift card to reveal a 16-digit code that starts with X.
- On your iPhone, iPad, or iPod touch, open the App Store app.
- At the bottom of the screen, tap Today.
- At the top of the screen, tap the sign-in button or your photo.
- Tap 'Redeem Gift Card or Code.' If you don’t see “Redeem Gift Card or Code,” sign in with your Apple ID. Learn what to do if you forgot your Apple ID.
- Tap 'Use Camera' and follow the instructions on the screen. If you have trouble redeeming the card, tap 'You can also enter your code manually,' then follow the instructions on the screen. Make sure that you enter the 16-digit code that begins with X.
- Tap Done.
Redeem a gift card on your computer
- Peel or gently scratch off the label on the back of the gift card to reveal a 16-digit code that starts with X.
- On your Mac, open the App Store.
- Click your name or the sign-in button in the sidebar.
- Click 'Redeem Gift Card.'
- Click 'Use Camera' and follow the instructions on the screen. If you have trouble redeeming the card, click 'You can also enter your code manually,' then follow the instructions on the screen. Make sure that you enter the 16-digit code that begins with X.
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Using a Windows PC?
If you're using a PC, redeem your gift card in iTunes. From the menu bar at the top of the iTunes window, choose Account, then choose Redeem, then sign in and follow the instructions on the screen.
Redeem a gift card on your Android device
- Peel or gently scratch off the label on the back of the gift card to reveal a 16-digit code that starts with X.
- Open the Apple Music app.
- Tap the menu button , then tap Account.
- Tap 'Redeem Gift Card or Code.'
- Enter the 16-digit code that begins with X. Then tap Redeem.
If you received an App Store & iTunes Gift Card by email
To redeem a gift card that someone emailed to you, open the email and tap or click the 'Redeem Now' button.
What you can buy with this gift card
When you redeem an App Store & iTunes Gift Card, you can make purchases with your Apple ID balance, including apps, games, iCloud storage, subscriptions like Apple Music, and more. But for some purchases, Apple ID balance can't be used. Learn what you can buy with your Apple ID balance.
On an Android device, you can use your gift card to buy an Apple Music subscription. To make purchases from the App Store, Apple Books, or the Apple TV app, use an Apple device.
Learn more
Buy App Store And Itunes Gift Card
- You can't check the remaining balance on an App Store & iTunes Gift Card. But you can check your Apple ID balance. Your Apple ID balance includes the balance from any App Store & iTunes Gift Cards that you have redeemed.
- Some purchases might require that you have a credit card on file, even if you use Apple ID balance to make the purchase.
- You can’t use Apple Store Gift Cards in the App Store or iTunes Store. Apple Store Gift Cards are a solid color (gray, white, silver, or gold) on the front. Find out what to do if you don't know what type of gift card you have.
App Store & iTunes Gift Cards aren't available in all countries or regions. Find out if you can use gift cards in your country or region.
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App Store and iTunes Store features might vary by country or region. Find out what's available in your country or region.